We campaign against fast fashion production, which fuels unethical practices. In advocating for sustainable green fashion, we are pushing towards a carbon neutral industry which thrives on equitable social justice and ecological integrity.
Apparel and textile products require a total of 100 billion cubic meters of water annually for farming and manufacturing processes.
20,000 litres of water are needed to produce one kilogram of cotton, the equivalent of one T-shirt and one pair of jeans.
Clothing is piling up in landfills at an alarming rate. The fast fashion industry is responsible for tons of textile waste, land, air, water pollution, and greenhouse gas emissions.